If there’s one thing I’ve learn’t since I’ve matured*, my career developed, taken risks, worked for ‘myself’ – it’s this:
Show your personality through your approach, your work, in your website, your stationary, your dress code and manner in meetings, proposals and all things to do with your business – be relaxed and be yourself.
Don’t pretend to be a big company if you’re a one man band, be honest and have confidence in what you do. Present yourself in a way in which you feel comfortable.
Some clients won’t even notice, some might not like you, others will really appreciate you. One things for sure – the average company, freelancer, contractor are a thousand a penny. Who wants to be average? not me.
Present your personality, present your ideas and what you are passionate about. If the client doesn’t like it, that’s cool – joe blogs design is just around the corner.
Below is a scan of the front of my business card:
Just this evening I met a new client – had a great meeting, passed him my card – I was still talking when I realised he was half listening though a little busy looking at my card. I shut up, he looked up, smiled and said:
That’s brave, I like that.
I designed those business cards roughly 2 years ago and think nothing of them really, but guess I am making a bit of a statement. It doesn’t matter that I’m a designer, a developer - I’d want to work with a nice bloke.
People do business with people.
* Still working on that.