Niche Communications

NIche Communications websiteWhist working at Niche Communications I had the task of creating their new website. Whilst still a design job the re-design was focused on accessibility and user experience.

The previous website succeeded in carrying across their corporate identity but lacked accessibility in its code which was letting it down with regard to search engine ranking, however the business had also evolved considerably since the websites predecessor and needed to be focused on the current business model to capture new business as well as being user friendly for Niche’s existing clients whom would be using their online services frequently.

I worked with the directors to achieve what has proved to be a significant improvement both in search engine rankings, visitor traffic and usability for both existing clients and new business with obvious links to their online portals and a simple easy to understand information architecture.

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